Run social like a revenue-facing advocacy programme.
Move beyond calendars and corporate posts. Coordinate B2B creators, customers and employees, capture social signals and show how trusted conversations influence accounts and pipeline.
Social is not just where content goes out. It is where trust shows up.
1 feed
Every LinkedIn conversation about your category, live
1 link
Onboard your whole team into advocacy, no IT ticket
1 board
Post ideas the whole company can pull from
Named leads
Every like and comment enriched and matched to your ICP
From publishing to advocacy orchestration
Find what deserves amplification, become the command centre for advocacy, turn posts into programmes, and prove business value.
Discover
Find what deserves amplification
Use social listening to identify the topics, B2B creators, customer questions and competitor narratives worth acting on. Track what is gaining attention in your category and spot campaign opportunities the moment a conversation starts to move.
See the listening feedCoordinate
Your new job is orchestration
The social team can become the command centre for advocacy: spotting conversations, briefing voices, creating employee missions, capturing engagement and routing signals. Coordinate B2B creators, employees and customers so brand messages travel through trusted people, not just owned channels.
See the rosterActivate
Turn posts into programmes
Coordinate B2B creator content, customer proof and employee engagement around campaign themes instead of relying on isolated company posts. A shared board of links, posts, graphics and documents keeps every voice working from the same angles, so social output becomes a coordinated programme rather than scattered updates.
Build your boardAttribute
Prove business value
Connect social activity to social-qualified leads, target-account engagement, CRM campaigns and influenced pipeline. Flooencer turns reactions into named leads with account engagement, syncs to HubSpot or Salesforce, and gives you executive reporting that shows what social actually earned.
Turn reactions into pipelineFlooencer for social teams FAQ
Everything about For Social Media Managers on Flooencer.
How does this help a social team day to day?
It centralises campaign missions, advocate activity, listening insights, content prompts, engagement data and reporting, so the whole programme runs from one place.
Can we still schedule brand posts?
Yes, but Flooencer should sit above publishing as the advocacy and intelligence layer, so it works alongside your scheduler rather than replacing it.
Does this help executive social?
Yes. Founders and executives can receive prompts, missions and campaign context tied to brand and demand goals, so leadership posts become a tracked channel rather than an occasional favour.
What should social report on?
Engagement quality, advocate participation, account engagement, social-qualified leads, proof distribution and influenced pipeline, all connected back to your CRM.
How do we avoid forced employee posting?
Give employees useful angles and optional missions. Authenticity beats identical copy every time, so participation stays genuine.
Run every conversation from one place
Listen, activate your team, feed them ideas, and prove what social earned, all in one workspace built for B2B social teams.