Give every campaign a credible voice layer.
Plan campaigns that do not rely on brand channels alone. Coordinate B2B creators, customers and employees around your message, then capture the data and proof your GTM team needs.
Campaigns perform better when the market hears from people it trusts.
1 platform
Campaigns, advocacy, lead capture and attribution
1-click
From a discovered B2B creator to a live campaign brief
SoQLs
Every reaction enriched and matched to your ICP
Closed-won
Influenced pipeline tracked back through your CRM
A credible voice layer for every campaign
Build a voice strategy, coordinate across functions, create reusable proof and insight, and measure influence in commercial terms.
Discover
A campaign is no longer just assets and channels
Modern B2B campaigns need a voice strategy: who can credibly say this, prove this, explain this and carry this into the accounts we care about? Use B2B creators, thought leaders, employees and customers to educate the market before prospects are actively buying.
Discover B2B creatorsCoordinate
Coordinate across functions
Bring brand, demand, customer marketing, social, product marketing and sales into one advocacy plan with shared missions and measurable outcomes. Run B2B creator campaigns and advocacy missions together so every campaign moves through trusted people and lands as measurable demand.
Build your advocate programCapture
Create reusable proof and insight
Every campaign should create more than impressions: proof assets, customer insights, social signals, account signals and learnings for future campaigns. Capture proof once and use it across sales, B2B creators, employees, web and AI-visible content, while the same engagement becomes named, ICP-matched leads your reps can work.
See social qualified leadsAttribute
Measure influence in commercial terms
Give leadership a clearer view of which activities build attention, generate demand and influence pipeline. HubSpot and Salesforce attribution, account-level reporting and campaign influence dashboards turn B2B creator, employee and customer activity into insights that guide budget and campaign moments, not just clicks.
See attributionMarketing FAQ
Everything about For Marketing on Flooencer.
Which marketing team should own Flooencer?
Often brand, demand, social or customer marketing. The strongest programmes are cross-functional with a clear owner and one shared view of influence across the buyer journey.
Can it fit into quarterly campaigns?
Yes. Flooencer can act as the advocacy layer for quarterly campaign themes, launches and events, so brand-building and pipeline generation run through the same trusted voices.
Does it create content?
It helps generate ideas, prompts, briefs and missions. The strongest content still comes from credible human voices and customer proof, so the platform sets them up rather than replacing them.
Can it support paid campaigns?
Yes. Advocacy engagement data and proof assets can inform retargeting, paid social, B2B creator whitelisting strategies and content distribution.
How should marketing measure success?
Blend brand, demand and sales metrics: conversation share, engagement quality, social-qualified leads, proof created, account engagement and pipeline influence.
Build B2B creator-led demand you can actually prove
Discover the B2B creators your buyers trust, activate your team and customers, and tie every reaction back to pipeline, all in one platform.