Prove which voices helped move pipeline.
Connect B2B influencer campaigns, customer missions, employee advocacy and social-qualified leads to HubSpot and Salesforce so your team can measure influence from first engagement to closed-won.
Because 'great awareness' is not a board slide. Usually.
8 models
From Conservative to fully Custom weighting
5 windows
Attribution windows: 7, 14, 30, 60, 90 days
4 objects
CRM records tracked: lead, contact, account, deal
100%
Of clicks screened for bot, preview and duplicate traffic
From advocacy touch to closed-won
Capture the touches your CRM rarely sees, sync them into HubSpot and Salesforce, attribute influence at account level, and use it to optimise.
Capture
Advocacy creates touches your CRM rarely sees
A customer quote, a B2B creator post, an employee comment thread or a reference call can shift buyer confidence long before a form fill. Flooencer captures those touches and ties them to campaigns, accounts and opportunities.
Connect attributionAttribute
HubSpot and Salesforce friendly
Sync campaign activity, social-qualified leads, advocate engagement, mission completions, reference-call requests and influenced accounts into the systems your revenue team already uses. Inflated or unreal clicks are screened out before anything counts.
See CRM reportingAttribute
Account-based attribution
B2B buying is multi-person and messy. Attribute advocacy influence at both contact and account level so you can see how campaigns engage buying groups, not just isolated leads. Readable reports show which advocates, topics, assets, missions and campaigns influenced engagement, pipeline and opportunity progression.
View CRM attributionOptimise
Use attribution to optimise
Double down on the voices and proof that move accounts, and retire what creates noise. Build campaign learning loops across brand, demand and customer marketing, and give sales the influence history to start warmer conversations about what an account already cares about.
Configure attributionAttribution FAQ
Everything about Attribution on Flooencer.
Does Flooencer replace attribution platforms like Dreamdata or HockeyStack?
Not necessarily. Flooencer specialises in capturing and attributing advocacy touchpoints, and can complement broader revenue attribution platforms.
Can we connect HubSpot and Salesforce?
Yes. Flooencer supports CRM integrations for campaign, contact, account and opportunity-level reporting.
What advocacy activity can be attributed?
B2B creator posts, employee advocacy, customer missions, social-qualified leads, customer proof assets, reference calls, referrals and campaign engagement.
Can attribution show account influence?
Yes. Account-level reporting is essential because B2B buying groups involve multiple contacts and hidden stakeholders.
How should we measure brand advocacy?
Use a blended view: reach and engagement for market movement, account engagement for relevance, social-qualified leads for demand, and influenced pipeline for revenue contribution.
Prove which voices helped move pipeline
Connect B2B influencer campaigns, customer missions, employee advocacy and social-qualified leads to HubSpot and Salesforce, and measure influence from first engagement to closed-won.