Turn advocacy engagement into GTM data you can actually use.
Capture the people and accounts engaging with your campaigns, B2B creators, customers and employees, then segment, enrich and route that data into lead, ABM and attribution workflows.
Your best intent signals are often hiding in plain sight under posts, comments and conversations.
10 signals
Company page, employees, customers, B2B creators, competitors and keywords
1 row / interaction
Every like, comment and repost captured individually
6 fields
Name, job title, company, size and industry on every engager
SoQLs
Each engager scored against your personas, mapped to ICP
From engagement to enrichment to action
Capture engagement across advocacy channels, build audience segments, route them into the right motion, and keep governance front and centre.
Capture
The audience is the asset
A campaign does not end when the post goes live. The real value is in who engaged, what they engaged with, which account they belong to and what topic pulled them in. Flooencer captures that engagement by person and account so you know what action should happen next.
Capture social audiencesCapture
Capture engagement across advocacy channels
Track engagement with B2B creator campaigns, employee posts, customer proof, launch content, social discussions and community activity. Each engager is matched to a lead or contact and enriched with account context, subject to platform data access and privacy rules.
See data workflowsSegment
Build audience segments
Create segments by topic, persona, account, seniority, engagement type, campaign, B2B creator, customer proof asset or buying-stage signal. Each segment is built from live behaviour, so your teams work from real intent rather than a stale list.
Build a segmentRoute
Route data to the right motion
Send high-value contacts and accounts into nurture, sales alerts, retargeting, customer advocacy invitations, product feedback panels or ABM plays. Governance stays front and centre: Flooencer respects platform permissions, privacy rules, consent and CRM governance, so social signals makes your GTM smarter, not reckless.
Route social signalsSocial Signals FAQ
Everything about Social Signals on Flooencer.
What is social signals?
Social data is structured information from engagement around posts, campaigns, advocates, topics and accounts, used to understand audience interest and route follow-up.
Can social signals become leads?
Yes, when engagement is identified, enriched and routed into a follow-up workflow with clear qualification criteria and compliant data handling.
Does this replace our CRM?
No. Flooencer feeds social engagement intelligence into systems like HubSpot and Salesforce rather than replacing them.
Can we segment by target account?
Yes. The strongest use case is mapping social engagement back to accounts so demand generation and sales can act on account-level signals.
Is this privacy compliant?
Flooencer operates within available data permissions and supports compliant workflows. It does not access private data that platforms do not provide.
Turn advocacy engagement into GTM data you can actually use
Capture the people and accounts engaging with your campaigns, B2B creators, customers and employees, then segment, enrich and route that data into lead, ABM and attribution workflows.