Turn trusted attention into qualified pipeline.
Use B2B creators, customers and employees to attract the right audience, capture meaningful social engagement and route social-qualified leads into your CRM with context sales can actually use.
Less anonymous traffic. More context-rich demand signals.
1 row
Per interaction: every like, comment and repost captured, not just totals
6 fields
Name, job title, company, size, industry and LinkedIn on every engager
SQLs
Scored against your ICP personas and routed to Salesforce or HubSpot
Closed-won
Influenced pipeline attributed back to the posts that drove it
From trusted attention to qualified pipeline
Start with the topic that earns attention, activate credible hooks, capture and qualify the engagement, route it with context, and improve on lead quality.
Discover
Start with the topic that earns attention
Use social listening to identify buyer questions, category pains and B2B creator conversations with traction. The campaign angle should be useful enough to earn engagement before it asks for anything, then Flooencer captures every like, comment and repost as a signal you can work.
Explore SignalsQualify
Capture and qualify engagement
Build social-qualified leads from comments, clicks, repeated engagement, account fit, topic interest, advocate source and CRM status. Score the signal before routing it: ICP and account fit, engagement depth and recency, campaign source and B2B creator or advocate influence make weak-fit segments obvious at a glance.
See persona scoringAutomate
Route with context
Every lead or account alert should include the campaign, post, topic, advocate and suggested follow-up angle. Relevance is the difference between helpful timing and mild corporate stalking, so Flooencer fires sales alerts, creates CRM tasks and segments nurture audiences with that context attached.
Turn reactions into pipelineActivate
Activate credible hooks, then roll up to accounts
B2B creators bring external credibility, customers provide proof and employees add practical expertise, so lead-generation content feels like market education, not another PDF toll booth. Repeat engagement then rolls up by account: unique people, total engagements, most senior title and live CRM status, synced from HubSpot and Salesforce.
See account intentAttribute
Measurement
Track engaged accounts, social-qualified leads, conversion to MQL and SQL, opportunity creation, cost per qualified signal and pipeline influenced. See which advocate combinations create the best lead quality so engagement becomes the pipeline number your CRO asks for.
See pipeline attributionLead generation FAQ
Everything about Lead Generation on Flooencer.
What makes a lead social-qualified?
A clear combination of meaningful engagement, persona or account fit, recency, topic relevance and CRM context.
Does this replace gated content?
No. It complements gated content by capturing high-intent social engagement that would otherwise be invisible to demand teams.
Can this work for ABM?
Yes. Social engagement can reveal warm contacts and hidden stakeholders inside target accounts.
How should sales follow up?
Sales should reference the topic or problem, not the act of liking a post. The signal should inform relevance, not become the opening line.
What content works best?
Expert explainers, customer proof, practical frameworks, benchmark insights, contrarian category takes and event-driven discussion prompts.
Turn the engagement you already earn into pipeline
Point your first Signal at a campaign and watch anonymous reactions become named, ICP-scored leads routed to your CRM.