Turn advocates into your fastest research panel.
Recruit customers and engaged audiences into feedback missions, beta tests, surveys and product insight loops, then segment what you learn by account, persona and use case.
The best product signal often comes from the customers already willing to help.
Advisory board
A curated panel that re-qualifies itself
5 mission types
Surveys, interviews, beta tests, NPS, feature votes
Points
Reward every response, redeemable for real rewards
Closed loop
Themes, priorities and who to follow up with
Advocates as an always-on research panel
Ask the right customers, make participation easy, reward useful contribution, then route insights to product and GTM.
Target
Ask the right customers, not all customers
Use customer data, advocacy history and segmentation to invite the customers most relevant to a feature, market, persona or roadmap question. The signal gets sharper when you ask the people who actually live the use case.
Run a feedback missionActivate
Make feedback participation easy
Create short missions for surveys, feature validation, beta invitations, interview recruitment, usability feedback, messaging reactions or product-market fit questions. Keep each ask small and clear, and filter what comes back by role, industry, account size, plan tier or health so product and CS see what different groups really need.
See feedback workflowsReward
Reward useful contribution
Offer early access, roadmap sessions, advisory invitations, recognition, community status or other rewards that fit the relationship. The best contributors keep showing up when their input clearly matters, and strong answers can become quotes or case-study inputs when customers approve.
Book a demoRoute
Route insights to product and GTM
Summarise feedback themes, tag by segment, identify proof-ready insights and trigger follow-up for customers who want deeper involvement. Track response rates, segment coverage, feedback quality and feature interest so every future ask lands with the right people.
Book a demoProduct feedback FAQ
Everything about Product Feedback on Flooencer.
Can product teams use Flooencer directly?
Yes. Product teams can create or request missions, while customer marketing or CS manages advocate relationships and rewards, so everyone works from the same segmented responses.
How is this different from a survey tool?
Survey tools collect responses. Flooencer coordinates the advocate relationship, mission, segmentation, reward and follow-up workflow around the feedback, so it complements a dedicated research stack rather than replacing it.
Can we recruit beta users?
Yes. Invite customers or community members into beta missions based on product fit, segment and advocacy history, so the right people test the right release.
Can feedback become proof, and how do we keep it honest?
Sometimes. Positive feedback can become quotes, product stories or case-study inputs if customers approve the usage. To keep it honest, ask specific questions, invite a representative mix, avoid leading language and make clear that constructive criticism is welcome.
Turn advocates into your fastest research panel
Curate your advisory board, launch your first survey mission, and start turning customer signal into shipped features.