Turn your team's expertise into coordinated brand advocacy.
Give employees relevant content ideas, reminders, missions, incentives and guardrails, then connect their activity to campaigns, target accounts and pipeline.
Less copy-paste posting. More useful voices from people your market can believe.
1 link
Self-serve onboarding, post it once in Slack
8 metrics
Tracked per employee, every timeframe
Live
Leaderboards scored from real LinkedIn activity
Coordinated advocacy, not another chore
Give employees ideas worth posting, turn campaigns into missions with guardrails, reward useful participation, and measure contribution beyond vanity metrics.
Activate
Employees do not need another content chore
Most advocacy programmes fail because they ask busy people to post generic company updates. Flooencer helps employees share ideas that match their role, audience and confidence level. Marketing keeps enough structure to hold campaigns consistent.
See the rosterCoordinate
Create missions, not mandates
Invite employees to comment on a launch, share a customer story, add their lesson to a campaign theme, engage with a B2B creator post, support a webinar or answer a product question. Missions make advocacy specific and easy to act on, with suggested angles, hooks, example posts, approvals and guardrails so activity stays on-brand and compliant.
Copy an invite linkOptimise
Rewards that encourage participation
Use points, badges, leaderboards, team goals or tangible rewards to recognise contribution. The aim is to make advocacy feel valuable, not turn LinkedIn into a company chore chart with better lighting.
Create an incentiveAttribute
Measure contribution beyond vanity metrics
Track participation, reach, engagement and clicks, then go further: social-qualified leads, account engagement, content resonance and influenced pipeline through your CRM and attribution setup. See which topics, employees, teams and posts move the accounts your advocacy is influencing.
Build your boardEmployee advocacy FAQ
Everything about Employee Advocacy on Flooencer.
Will employees have to post company-written content?
No. Flooencer encourages authentic participation with suggested ideas, not robotic posting. Employees can personalise content, choose missions and contribute in ways that suit their role.
Can sales teams use this?
Yes. Sales teams can use employee advocacy for social selling, executive engagement, launch support, customer proof sharing and account-specific plays.
How do incentives work?
Teams can reward participation through points, recognition, internal competitions, gifts, charity donations or other approved rewards. Incentives should recognise contribution without compromising authenticity.
Can we manage approvals?
Yes. Advocacy programmes can include suggested copy, approval workflows, content guardrails and reminders to keep activity on-brand and compliant.
How is this connected to B2B influencer and customer advocacy?
Employee missions can be tied to the same campaign calendar as B2B creator posts and customer proof, creating coordinated momentum instead of scattered individual posts.
Turn your team into your top LinkedIn channel
Enroll your first department in minutes and start tracking the reach your employees already earn.