Bring the right proof and people into every deal.
Use customer advocacy and account-based intelligence to match active opportunities with the customers, B2B creators and employees most likely to build buyer confidence.
For deals where trust, proof and internal consensus matter.
1 screen
Target-account intent your reps can act on today
Reference calls
Booked with the right customer for the right deal
Proof library
Reviews and case studies mapped to every objection
Closed-won
Pipeline attributed to the advocacy behind it
Proof and people, matched to every deal
Map the account influence context, coordinate proof and social touchpoints, manage reference calls responsibly, and show the influence in the deal.
Discover
Map the account influence context
Account-based intelligence shows which customers and B2B influencers a target account is engaging with, a more useful view of trust signals than generic intent alone. It matches every like, comment and repost against the accounts your reps are working, showing unique advocates, engagements, live CRM status and firmographics.
See account intentActivate
Activate social touchpoints, not another blast
If a target account engages with a B2B creator or customer, coordinate a relevant content wave, employee engagement, founder comment or proof asset rather than firing another generic sequence. Click a warm account and see the advocates driving it, labelled Customer, Employee, B2B Influencer or Brand mention, then hand the rep the warm intro path.
See who's engagingCoordinate
Manage reference calls responsibly
Create workflows for requesting, matching, approving and tracking customer reference calls. Protect advocates from overuse while helping sales get the right proof at the right moment: advocates who match the prospect's industry and size opt in and earn points, with approval, scheduling and fatigue all tracked.
Browse reference missionsCapture
Coordinate customer proof
Give sales access to approved quotes, case-study inputs, review snippets, survey proof and customer stories tagged by industry, use case, company size, persona and deal stage. Bookmark the proof that moves deals so the whole team can drop it into the deal room in seconds, no five-Slack-channel scavenger hunt.
Open the proof libraryAttribute
Measurement
Track proof usage, reference-call completion, account engagement, opportunity progression, deal velocity and win-rate influence. Watch customer ask volume and advocate utilisation too, with a confidence label on every figure, so nobody defends inflated numbers in a QBR.
See the pipeline impactSales enablement FAQ
Everything about Sales Enablement on Flooencer.
How does account-based intelligence help sales?
It reveals which advocates or public voices a target account is already engaging with, helping sales choose the most relevant proof and relationship plays.
Can reps request customer references?
Yes. Reps can request references through a controlled workflow that protects customer relationships and keeps customer marketing informed.
What proof should be available to sales?
Approved quotes, customer stories, survey stats, ROI snippets, review excerpts, case studies, reference availability and product feedback themes.
Can this help multi-threading?
Yes. Social and account engagement can reveal additional stakeholders and hidden buyers who may care about different proof points.
How do we stop sales overusing customers?
Centralise requests, set limits, track ask history, capture preferences and use matching logic so the same customers are not asked every week.
Give every rep a warm account and the proof to close it
Connect your CRM, surface the accounts your advocacy is already warming, and put the right reference on the phone this week.