Make customer participation easier to scale.
Coordinate customer missions, rewards, proof capture, referrals, reviews and reference calls without overusing your best advocates or losing track of the ask.
Your customers want to help. Make the ask worthy of their time.
9+
Mission types: reviews, referrals, references, case studies, video
Dynamic
Segments that re-qualify advocates automatically
Closed-won
CRM-attributed revenue influenced by your advocates
1 point ledger
Rewards you approve and fulfil, never auto-spent
Mission control for customer participation
Centralise every ask, protect the relationships behind it, create proof sales can use, reward the people who show up, and prove the impact.
Discover
Protect customer relationships
Track ask history, availability, preferences, approval status and reward eligibility so the same customers are not repeatedly tapped by different teams. Sort happy customers into dynamic segments that re-qualify as people hit your criteria, or static groups you curate by hand, like a Customer Advisory Board, and always know who is ready for the next ask.
Explore segmentsCapture
Create proof sales can use
Capture proof and tag it by persona, segment, use case, industry, competitor, objection and stage so sales and marketing can find it quickly. The advocate table shows who is activated, contacted or still potential and the segment each person sits in, so you can match an advocate to a use case and opportunity in seconds, then support sales with deal-specific proof and references.
See the advocate viewActivate
Centralise customer asks
Bring quote requests, reference calls, reviews, referrals, feedback and community missions into one organised programme instead of chasing customers ad hoc. Package each request into a clear, trackable mission, target it at a segment, set the points and budget, and let automations invite the right advocates on signup, completion or a schedule.
Browse mission typesAutomate
Reward and recognise advocates
Make participation feel reciprocal with rewards, access, advisory opportunities, event invitations, recognition or charitable options. Advocates earn points for completed missions and redeem them, and you approve and fulfil every redemption so nothing gets spent without you.
See rewards and redemptionsOptimise
Run every advocacy workflow in one place
Coordinate customer proof sprints, reference-call matching, review campaigns, referral programmes, beta feedback panels and advocate community building from a single workspace. A full mission funnel runs from invites through opportunities, and connecting HubSpot or Salesforce attributes pipeline and ranks your top advocates by the revenue they touch.
See advocacy reportingCustomer marketing FAQ
Everything about Customer Marketing on Flooencer.
Does Flooencer replace customer advocacy tools?
It can act as the customer advocacy system or complement existing proof and community tools, depending on stack and scope.
Can we manage reference calls?
Yes. Reference-call coordination is a core workflow with matching, approvals, scheduling and tracking, so sales gets a structured way to ask while customer marketing stays in control.
Can customers claim rewards?
Yes. Customer missions can include reward eligibility and redemption flows, and you approve and fulfil every redemption.
How do we prevent advocate burnout?
Set ask limits, track request history, segment asks and make participation relevant and valuable, so the same customers are not repeatedly tapped.
Can customer marketing support sales with Flooencer?
Yes. Customer marketing can provide deal-specific proof, reference matches and account-relevant customer stories.
Put your happiest customers to work
Build your first advocate segment, launch a review or referral mission, and start tracking the pipeline your customers influence.