Mobilise happy customers without making every ask feel like a favour.
Create customer missions for referrals, reviews, product feedback, case-study inputs, social posts and reference calls, then reward participation and activate proof in campaigns and deals.
A smarter way to turn customer love into repeatable GTM momentum.
9+
Mission types: reviews, referrals, reference calls, case studies, video
Dynamic
Segments that re-qualify advocates automatically
Closed-won
CRM-attributed revenue influenced by advocates
Organised advocacy, not opportunistic asks
Build a living champion network, protect your best advocates, package asks as clear missions with rewards, and turn proof into sales enablement.
Organise
Customer advocacy should feel organised, not opportunistic
Your best customers are willing to help, but not if every request is last-minute, vague or repeated by three different teams. Flooencer gives you one system for inviting the right customers into the right advocacy actions at the right time, organised into dynamic segments or curated groups like your Customer Advisory Board.
Explore segmentsProtect
Protect your best advocates
Track asks, participation history, preferred topics, approval status, availability, segment, use case and deal context so your team does not overuse the same friendly logos. The advocate table shows who is activated, contacted or still potential, so you match references by use case, region or company size without burning anyone out.
See the advocate viewActivate
Missions customers actually understand
Ask customers to share a referral, join a reference call, provide a quote, complete a short survey, review a product, give product feedback, join a launch wave or post about an outcome. Each ask is a mission with simple steps and transparent rewards, targeted at a segment with the points and budget set.
Browse mission typesCapture
Rewards and recognition built in
Let customers claim rewards, unlock experiences, donate to charity, access early features, join exclusive sessions or earn status within your advocate programme. Advocates redeem points for event tickets, product credit, physical gifts or recognition, and you approve and fulfil each redemption.
See rewards and redemptionsAttribute
Turn proof into sales enablement
Coordinate reference calls, capture proof assets and connect customer participation to active opportunities, so sales gets the right proof faster and customers get a clearer reason to participate. Follow a full mission funnel from invites through opportunities, then connect HubSpot or Salesforce to attribute pipeline and rank the advocates driving closed-won revenue.
See advocacy reportingCustomer advocacy FAQ
Everything about Customer Advocacy on Flooencer.
What kinds of missions can customers complete?
Referrals, reviews, testimonials, quote approvals, feedback surveys, reference calls, product beta input, event participation, social posts and community activities.
How do rewards work?
Rewards can be configured around your programme: gift cards, experiences, charitable donations, early access, event invites, advisory board access or recognition.
Can sales request reference calls?
Yes. Sales can coordinate reference calls through customer advocacy workflows so requests are tracked, matched and approved without overloading customer marketing.
Can this help with product feedback?
Yes. Customer missions can gather structured feedback, recruit beta users, run short surveys and capture segment-specific insights.
How do we avoid advocate burnout?
Use participation history, mission limits, customer preferences and approval workflows to make sure asks are balanced and relevant.
Turn happy customers into your best pipeline
Build your first advocate segment in minutes and start proving the revenue your customers influence.