Build leads from real advocacy engagement, not cold guesses.
Identify people and accounts engaging with your B2B creators, customers, employees and campaign content, then score, segment and route the right signals to demand and sales teams.
When someone engages with credible proof, that context should not disappear into the feed.
1 click
From a post URL to a processed, enriched engager roster
2 views
Social Leads by person and Accounts rolled up by company
5 signals
Persona matching on title, industry, location, size and cadence
SFDC + HubSpot
Deep-link every qualified engager to the CRM record
From engagement context to qualified demand
Turn real engagement into a transparent lead model, route it with context, support ABM and inbound together, and follow up like a human.
Capture
A better signal than a form fill alone
A form tells you someone wanted an asset. Social engagement can show what idea, proof point, customer story, B2B creator, product pain or competitor topic pulled them in. Flooencer helps turn that context into usable qualification.
See how capture worksQualify
Define your social-qualified lead model
Score by engagement depth, persona fit, account fit, topic intent, advocate source, recency, campaign and CRM status. Keep the model transparent so sales knows why someone is worth a follow-up.
See lead criteriaRoute
Route leads with context
Send leads to HubSpot, Salesforce, Slack or workflows with the post, topic, advocate, campaign and suggested follow-up angle attached. The point is not to pounce on every like: it is to use engagement context to be relevant, timely and useful.
See the leads tableActivate
Support ABM and inbound together
Use social-qualified leads to identify warm contacts in target accounts, expand buying groups, trigger retargeting and inform sales outreach. Account-level rollups show which companies are engaging and who the most senior contacts are, subject to channel permissions.
See the accounts viewSocial Qualified Leads FAQ
Everything about Social Qualified Leads on Flooencer.
What is a social-qualified lead?
A social-qualified lead is a person or account that shows meaningful engagement with social or advocacy activity and matches your agreed qualification criteria.
What engagement counts?
Comments, repeated engagements, clicks, content saves where available, event engagement, B2B creator interaction, customer proof engagement and topic-specific account activity can all contribute.
Can we send social-qualified leads to HubSpot or Salesforce?
Yes. Flooencer supports CRM routing with campaign context and attribution data attached to every lead.
How do we avoid spammy follow-up?
Use thresholds, recency, topic context and persona fit. Sales should follow up with relevance, not an 'I saw you liked a post' opener.
Can social-qualified leads support paid retargeting?
Yes. Segments from advocacy engagement can inform retargeting, nurture and ABM plays, subject to channel permissions.
Build leads from real advocacy engagement
Identify people and accounts engaging with your B2B creators, customers, employees and campaign content, then score, segment and route the right signals to demand and sales teams.