From campaign strategy to creator sourcing, execution, lead capture, and reporting built to drive repeatable pipeline, not one-off posts.
01
50–100 vetted profiles aligned to your ICP and content themes.
02
Thought leadership angles, not awkward ads-in-disguise.
03
Drafts, approvals, publishing — coordinated end-to-end.
04
Structured lists of people interacting with content for your team to work.
A clear six-step system to deliver consistent campaigns with accountability at every stage.
STEP 1 — CAMPAIGN DESIGN
We align your ICP, themes, and marketing moments — so creators don’t “wing it.”
• Confirm ICP (roles, industries, buying triggers)
• Define content pillars + POV angles
• Map product launches and marketing calendar
• Set success criteria (reach, engagement, traffic, pipeline signals)
Output: Campaign brief + measurement plan
STEP 2 — CREATOR ACQUISITION
We match creators to your buyers — not just follower counts.
• Source from Flooencer roster + net-new outreach
• Vet audience relevance and content fit
• Build a shortlist of 50–100 creators
• You approve who moves forward
Output: Approved creator lineup + pricing per deliverable
STEP 3 — CAMPAIGN CREATIVE
We build the content plan with creators, and define the assets needed to convert attention.
• Refine hooks, angles, and messaging
• Define deliverables (posts, carousels, video, webinar)
• Identify supporting assets (landing pages, docs, lead magnets)
• Establish approval rules and publishing guidelines
Output: Content plan + deliverables list + asset checklist
STEP 4 — CAMPAIGN EXECUTION
Flooencer handles coordination so your team isn't chasing drafts and invoices.
• Contracts + legal terms handled
• Content calendar and schedule built
• Draft collection and approval workflow
• Publishing coordination + post delivery
Output: Live campaign schedule + approved content pipeline
STEP 5 — SOCIAL DATA → SOCIAL QUALIFIED LEADS
We capture engagement and structure it for follow-up — because that's where pipeline begins.
• Collect likes, comments, discussion engagement
• Identify high-intent interactions
• Provide structured lists for SDR/AE follow-up
• Optional: tagging by persona / intent signals
Output: Social engagement list your team can action
STEP 6 — ANALYTICS & CAMPAIGN COMPLETION
We consolidate results, pay creators, and turn learnings into the next iteration.
• Collect performance data across all creators
• Handle creator payments end-to-end
• Deliver campaign report (what worked, what didn't, why)
• Recommend changes: rotate, scale, adjust creative
Output: Campaign report + optimisation plan + next-cycle recommendations
Each campaign cycle adds to what came before. Creator relationships become more trusted, your social intent signals build a growing database of buyer behaviour, and your team moves faster through proven workflows. The flywheel builds momentum your best campaigns are always the next ones.
How quickly can a campaign launch?
Most campaigns are live within 2–4 weeks of kick-off covering strategy, creator matching, content approval, and publishing setup. Repeat cycles move faster.
Can we approve content before it goes live?
Yes. Every piece of creator content goes through your review before it's published. We build the approval workflow into the timeline so sign-offs don't cause delays.
Can creator campaigns actually deliver SQLs?
Yes! We give you structured engagement lists so your SDR or AE team can identify, prioritise, and follow up with high-intent prospects.
How are creator contracts and payments handled?
Flooencer manages all contracts, compliance, and creator payments end-to-end. You’re not chasing invoices or negotiating terms with individual creators.
Can we use creators we already work with?
Yes. If you have existing creator relationships, we can incorporate them into the campaign alongside our vetted shortlist — no need to start from scratch.
How quickly can a campaign launch?
Most campaigns are live within 2–4 weeks of kickoff. The first two weeks cover strategy, creator matching, and briefing — week three is usually when content goes into approval.
Can we approve content before it goes live?
Yes. Every piece of content goes through your approval workflow before publishing. You set the rules — we manage the process.
Can creator campaigns actually deliver SQLs?
Yes! Flooencer tracks which creators' audiences engage with your content, maps that to company-level intent data, and hands your team a list of accounts showing active interest.
How are creator contracts and payments handled?
Flooencer manages all contracts, IP agreements, and payments directly with creators. Your team only needs to approve the strategy and content — not chase admin.
Can we use creators we already work with?
Yes. If you have existing creator relationships you want to activate, we can onboard them into the platform. We’ll manage the briefing, approvals, and reporting from there.
We’ll analyse your ideal customer profile, identify the right creators, map out a campaign strategy and publish content that gets results.
