The B2B Creator's Guide to a High-Impact Media Kit

If you're a B2B creator and you don’t have a media kit - you're leaving money (and partnerships) on the table.

Unlike B2C influencer marketing, B2B is a different game. 

It’s not about how many followers you have - it’s about the clarity of your voice, the credibility you’ve earned, and the impact you can drive.

That’s where a great media kit comes in. It’s your pitch deck, your portfolio, and your business card - all in one.

🧠 By the end of this guide, you'll know how to build a media pack that:

✅ Positions you professionally ✅ Stands out to the right brands ✅ Clearly communicates the value of a partnership with you

Whether you're applying for a sponsorship, replying to a PR team, or proactively reaching out to brands, your media kit helps you look put-together and partnership-ready.

🔎 When should you send your media kit?

• When a brand expresses interest in working with you
• When pitching yourself to a potential partner
• When applying for speaking gigs, sponsorships, or collabs
• When listing services on your website or LinkedIn
• When agencies or partnership managers ask for more info

Basically: if there's an opportunity on the table, send the kit.

🧩 What to include in your media kit (and why):

→ Title Slide

• Your name and tagline
• “As trusted by” logos if you’ve worked with brands before

→ Bio

• Your mission: Why you create content and who you serve
• Specialist topics: What you talk about - and why it matters
• Credibility: Your experience and what makes you qualified

E.g.: “I’m a fractional CMO helping B2B SaaS startups go from first marketing hire to $10M ARR. My content breaks down go-to-market strategies, team building, and positioning. With 12+ years in tech marketing, including exits and IPOs, I share what actually works in the field.”

→ Audience Breakdown

• Follower count
• Roles + seniority (Founders, Heads of Marketing, etc.)
• % of decision-makers
• Industries and geos
• Engagement rate

→ Content Style

• Visuals of your posts (think: mini portfolio)
• Content formats: text, video, podcast, newsletter
• Where and how often you post

→ Case Studies / Proof of Impact

• Logos of past partners
• Testimonials or review screenshots
• Campaign snapshots: what success looked like
• Metrics that matter: brand perception, inbound leads, decision-maker engagement, etc.

→ Packages & Pricing

• Short-term, medium-term, long-term packages
• What’s included in each: content types, deliverables, timelines
• Optional: add notes about your consultative process for brand alignment

→ Call to Action

• Make it clear what the next step is: → “Let’s start a conversation.” → “Book a discovery call.” → “Reach out to request the full kit.”

Your media kit isn’t just a formality.

It’s your positioning tool. Your credibility builder. Your key to high-impact brand partnerships.

👉 Share this with a creator who needs to level up