Brand Alignment: Content must align with the brand's values, mission, and target audience. Familiarise yourself with the brand's tone, style, and messaging.
Authenticity: Maintain authenticity and a genuine voice. Content should reflect your personal experience or perspective while highlighting the brand's products or services.
Quality Standards: Ensure high-quality production values. This includes clear visuals (photos or videos), good audio quality, and professional editing. Keep the content engaging and visually appealing.
Platform-Specific Requirements: Tailor content to fit the norms and best practices of each specific social media platform (Instagram, YouTube, TikTok, etc.).
Disclosure and Transparency: Comply with legal requirements by clearly disclosing sponsored content. Use tags like #ad or #sponsored as appropriate.
Prohibited Content: Avoid content that is offensive, discriminatory, politically charged, or otherwise controversial. Do not promote illegal activities, violence, or hate speech.
Interaction with Followers: Engage positively with your audience. Respond to comments and messages in a manner that reflects well on the brand.
Content Review and Approval: Submit content for review and approval by the brand as required by the agreement. Be open to feedback and revisions.
Timelines: Adhere to agreed-upon deadlines for content creation and posting. Plan and schedule posts to ensure timely delivery.
Hashtags and MentionsUse brand-specific hashtags and mention the brand's social media handles as directed in the agreement.
Product or Service Representation: Accurately represent the features, benefits, and usage of the brand's products or services. Avoid making false or misleading claims.
Cultural Sensitivity: Be culturally sensitive and respectful. Ensure content is appropriate and respectful to all audiences.
Data Privacy and Confidentiality: Respect data privacy laws and confidential information. Do not disclose sensitive information about the brand or its customers.
Consistent Engagement: Maintain a consistent level of engagement with your audience during the campaign period to maximise reach and impact.
Contact Information
If you have any questions or concerns about our privacy practices, please contact us at legal@flooencer.com.